California Consumer Privacy Act (CCPA) Notice for California Residents
CALIFORNIA INFORMATION
If you are a California resident, you have certain rights regarding your personal information. These rights, along with the methods for exercising them, are detailed below. Exercising these rights will not affect the price or quality of our products.
RIGHT TO REQUEST INFORMATION ABOUT DISCLOSURE TO THIRD PARTIES FOR DIRECT MARKETING PURPOSES
Key Emphasis: You have the right to request details about our disclosure of personal information to third parties for their direct marketing purposes.
You may request information regarding our disclosure of your personal information to third parties or affiliated companies for direct marketing purposes. To submit such a request, email us at the address provided below. Please allow up to 30 days for processing. You are entitled to submit this request once per year.
RIGHT TO KNOW
Key Emphasis: You may request a report detailing the categories of personal information we have collected, sources, business purposes, and disclosures over the past 12 months.
You have the right to request details regarding:
- The categories of personal information collected.
- The sources of collection.
- The business purposes for collection or "sale."
- The categories of third parties with whom we shared this information in the past 12 months.
Additionally, you may request a machine-readable copy of the specific pieces of personal information we have collected about you. You may submit a request up to two times within a 12-month period, subject to legal limitations.
For a general list of collected and shared data, refer to the "What We Collect and Why" and "How We Share Your Data" sections in our Privacy Policy.
RIGHT TO DELETE
Key Emphasis: You may request deletion of your personal information, though some exceptions apply.
You may request the deletion of any personal information we have collected. However, certain information is exempt from deletion, including:
- Data necessary for security or fraud detection.
- Data required for legal compliance.
- Data needed to provide ongoing services (e.g., maintaining your membership account).
For example, if you request data deletion but wish to retain a membership account, we will keep the information necessary to maintain your benefits.
Upon responding to your deletion request, we will inform you of any retained information and the reason for its retention. Please note that anonymized or pseudonymized data is not considered "personal information" and may be retained.
NON-DISCRIMINATION
Key Emphasis: Exercising your privacy rights will not result in discrimination.
You have the right to be free from discrimination when exercising these rights. We will not:
- Deny goods or services.
- Charge different rates.
- Offer varying discounts based on your decision to exercise your privacy rights.
HOW TO MAKE A REQUEST
Key Emphasis: Requests require identity verification for your security.
To submit a request to delete or access personal information, email us at welcome@colorfulworldelephantlight.com.
For security reasons, we will verify your identity before processing requests. This process may require:
1. Your email and physical address, which must match our records.
2. A physical letter containing a one-time verification code, which you must email back to us for confirmation.
AUTHORIZED REPRESENTATIVES
Key Emphasis: You may appoint an authorized representative to submit requests on your behalf.
If you choose to designate an authorized representative to make a request on your behalf, we will require verification that you authorized the representative.
Unless legally exempt, the representative must provide your contact details, welcome@colorfulworldelephantlight.com. processing the request.
CONTACT FOR MORE INFORMATION
If you have questions, contact us at welcome@colorfulworldelephantlight.com.
RIGHT TO OPT OUT OF THE “SALE” OF PERSONAL INFORMATION
Key Emphasis: You may opt out of the "sale" of your personal information to third parties.
California law defines "sale" broadly, including transfers in exchange for valuable consideration beyond direct monetary transactions.
While we do not sell your information for monetary compensation, we may share data with third parties to support business operations (e.g., marketing services). If you opt out, we will cease such data transfers, except as permitted by law.
Potential Impact of Opting Out
Opting out may limit certain features and marketing communications. Some business partners may be classified as "third parties" under the law, and if they cannot meet contractual requirements, some website features or services may become unavailable to you.
Exceptions to the Opt-Out Right
- Transfers to "service providers" for contractual business operations are not considered "sales."
- Transfers required to complete transactions you initiate (e.g., payment processing) are allowed.
- Opting out applies only to personal information; anonymized data may still be transferred.
- Opting out does not unsubscribe you from marketing emails or texts; separate opt-out procedures apply.
How to Opt Out
To opt out, email us at welcome@colorfulworldelephantlight.com. If opting out for multiple email addresses, each must be specified separately.
CALIFORNIA NOTICE OF FINANCIAL INCENTIVE
Key Emphasis: Certain programs may offer benefits related to the collection of personal information.
We offer programs, discounts, and promotions that may involve the collection of personal information in exchange for financial incentives. Examples include:
- Surveys: Participants may receive discounts, coupons, or apparel in exchange for survey responses containing personal information such as name, preferences, and opinions.
- Limited-Time Promotions & Sweepstakes: Entry into sweepstakes or contests may require providing personal information in exchange for participation.
- One-Time Promotions: Certain discount offers may be available when you provide an email address and agree to receive marketing communications.
Valuation of Personal Information
We estimate the value of collected personal information based on the cost of offering incentives. By participating, you agree that the benefit provided is reasonably related to the value of the collected information.
Participation in these programs is optional, and you may withdraw at any time by contacting welcome@colorfulworldelephantlight.com.
MORE ON PRIVACY
We prioritize the security and privacy of your data. To learn more, please review our Privacy Policy.
For any inquiries, contact us at welcome@colorfulworldelephantlight.com.