Privacy Policy

This Privacy Policy explains how Colorfulworld (the "Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from colorfulworldelephantlight.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to users of the Services, including customers, website visitors, and other individuals whose information we collect under this Policy.

Protecting your privacy and safeguarding your data is our top priority. This Policy details the types of information we collect, how we use, share, and manage your data, and the choices available to you. By accessing or using any of our Services, you consent to the collection, use, and disclosure of your information as described herein. If you do not agree with this Privacy Policy, please discontinue the use of our Services. We encourage you to review this Policy carefully.

  

What We Collect and Why

We collect personal information through various interactions, including when you shop with us, engage with our digital platforms, or connect with our affiliates and partners. The type of personal information we collect depends on how you interact with our Site and Services.

When we refer to "personal information," we mean data that identifies, relates to, describes, or can be reasonably associated with you. Regardless of how we obtain your information, we are committed to complying with applicable laws and ensuring the security and confidentiality of your data.

Certain features of our Services may require you to provide specific personal information. While you may choose not to share this information, doing so may limit your ability to use or access certain features. The table below outlines the categories of personal information we collect, how we obtain it, and why we use it.

Categories of Personal Information We Collect

We collect and process this information to enhance your shopping experience, improve our services, comply with legal obligations, and protect our rights and the rights of our users. If you have any questions about how we use your personal information, please refer to our full Privacy Policy or contact us directly.

 

How We Share Your Data

At Colorfulworld, we do not sell your personal information in exchange for money, and we have no intention of doing so. However, we may share certain personal data with third parties as part of our business operations, such as for marketing, analytics, advertising, and service fulfillment. Some state privacy laws may classify this type of data sharing as a "sale" even when no money is exchanged. For more information, please refer to the state-specific disclosures in the links below:

• California Consumer Privacy Act (CCPA) Notice for California Residents

• Virginia Information

• Colorado Information

• Connecticut Consumer Privacy Act – Privacy Rights for Connecticut Residents

• Utah Information

• Oregon Consumer Privacy Act

• Texas Data Privacy and Security Act

• Montana Consumer Data Privacy Act

• Delaware Consumer Data Protection Act

• New Jersey Consumer Data Protection Act

• Iowa Data Protection Act – Privacy Rights for Iowa Residents

• Nebraska Consumer Data Protection Act

• New Hampshire Consumer Data Protection Act

We are committed to handling your personal data responsibly and in compliance with all applicable privacy regulations when collecting, using, and transferring your information.

A.  Who We Share Your Data With

1. Service Providers / Processors

We engage service providers (also known as processors) to perform specific business functions on our behalf, such as payment processing, shipping logistics, marketing, analytics, security, and IT infrastructure services. These service providers are contractually obligated to use your data solely for the purposes specified in our agreements and are prohibited from selling your data.

2. Third Parties

We may share certain data with third parties who provide services that extend beyond our contractual relationships. Unlike service providers, these unaffiliated third parties may use the data for their own purposes, as permitted by applicable law. For example, if you make a purchase, your credit card company or payment processor may collect and use your data independently. We share personal data with third parties only where permitted by law and in compliance with relevant state privacy regulations.

3. Legal and Compliance Requirements

We may disclose personal information as required by law, including:

• To comply with legal obligations, subpoenas, court orders, or government requests.

• To protect the rights, safety, and security of our customers, business operations, employees, or third parties.

• To investigate or prevent fraud, unauthorized transactions, or other illegal activities.

• As part of a business transaction, such as a merger, acquisition, or sale of assets, where permitted by applicable law.

B. Personal vs. Anonymized Information

We collect and maintain both personal and anonymized data:

• Personal Data: Information that directly or indirectly identifies you, such as your name, email address, shipping address, payment details, or IP address.

• Anonymized Data: Information that has been de-identified or aggregated, meaning it cannot reasonably be linked to you. We may use anonymized data for analytics, research, and business insights without restriction.

By using our Services, you acknowledge and consent to the sharing of your personal and anonymized information as outlined in this Privacy Policy.

 

How We Collect Your Personal Information

We collect personal information through various direct and indirect methods to provide and enhance our Services. When you interact with us—such as by sending postal mail, emailing our customer care team, filling out forms on our website, placing an order, or providing information to an in-store team member—we collect your information directly. Additionally, we may collect information automatically when you engage with our website or mobile applications, using technologies that track your usage patterns, device information, and browsing activities.

Furthermore, we may obtain your personal information from third-party sources, including our affiliates, subsidiaries, social media platforms, and advertising partners. Over the past 12 months, we have collected personal information from various sources, with the type of data collected depending on your interactions with us.

Beyond these specific collection methods, we use your information to communicate with you, improve our Services, fulfill legal obligations, enforce our Terms of Service, and safeguard our platform, our rights, and the rights of our users.

 

We Collect Personal Information When You Provide It

We collect personal information directly from you when you interact with us, purchase our products, or use our services. This may include information you provide voluntarily, as well as data collected through your interactions with our digital platforms, stores, and customer service.

A. Personal Data You Provide Directly to Us

• Profile Data: When you register for a Colorfulworld account, we collect personal information necessary to create and manage your account, such as your name, email address, and password. You may also choose to provide additional details, including your billing, mailing, and shipping addresses, phone number, and payment method (e.g., credit card). If you participate in membership programs, fill out forms, or create a profile, we may collect your clothing and shoe size, hobbies, interests, studio or business name, preferred language, birthday, and social media handles.

• Demographic Data: If you fill out forms or participate in surveys, contests, promotions, or special programs, we may collect demographic information such as your age, gender, and interests.

• Transaction Data: When you shop with us through our Website or App, we collect details about your purchases, order history, delivery information, payment method, and billing/shipping details. If you make a return, we may collect a government-issued identification card for verification purposes. We may also store information related to your searches, browsing history, items saved for later, and products you ask us to notify you about when they go on sale or are restocked.

• Communications Data: We collect data when you communicate with us, such as when you request product information, contact customer service, sign up for email newsletters or marketing messages, or interact with our store associates. If you engage with us on social media by tagging us, commenting, or allowing us to follow your profile, we may collect your online identifiers, social media handle, and other public interactions.

• User Content: If you provide feedback, participate in experiential store events, rate products, submit designs, or interact with personalization tools, we may collect information such as your size, fit, preferences, reviews, opinions, and any content (text, images, or other data) you submit.

B. Additional Data We Collect Through Your Interactions

• Email Subscriptions: When you sign up for our email list, including marketing communications, we collect your email address and preferences.

• Security and Fraud Prevention: When you visit a store, we may collect video recordings and photographs for security purposes, fraud detection, loss prevention, and incident reporting.

• Shopping Behavior & Personalization: When you use our style personalization tools, we may store your preferences, searches, and interactions to offer tailored recommendations and shopping experiences.

We use this information to enhance your shopping experience, process orders, improve our services, and provide personalized recommendations. Your data is collected and processed in accordance with this Privacy Policy.

 

We Collect Personal Information from Third-Party Sources

To better understand your preferences, operate our business efficiently, and provide you with products and services tailored to your interests, we may collect personal information from the following third-party sources:

• Affiliated Entities – We may receive your personal information from Colorfulworld, Inc. and its affiliated businesses if you have interacted with them.

• Social Media Platforms – If you engage with Colorfulworld on social media (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest), we may collect personal information when you:                                                                                   a. Communicate with us directly through social media channels.

            b. Use social media plugins, widgets, or login functionalities on our website (e.g., logging into an account, sharing content, liking, or commenting on posts).

            c. Tag us in posts using a hashtag (#) or an “at” (@) mention, which may make your content publicly available.

            d. Participate in social media promotions, giveaways, or engagement campaigns.

We encourage you to review the privacy policies of these third-party social media platforms to understand their data collection and sharing practices.

• Third-Party Service Providers – We work with trusted third-party providers to enhance our business operations, including:

          a. Marketing partners, analytics providers, and advertising networks that help us tailor and improve your experience.

          b. Third-party cooperatives and device tracking services that share information about your online activities across multiple devices.

          c. Review aggregators and external platforms that collect feedback on our products and services.

Personal Data We Collect Automatically

In addition to third-party sources, we also collect certain personal data automatically when you access our website, use our services, or shop in our stores. This may include:

• Device and Network Data – We collect technical information about the device you use to interact with our services, including:

          a. Device model, operating system, browser type, and screen resolution.

          b. IP address, mobile network data, and language settings.

          c. Unique device identifiers, advertising IDs, and serial numbers.

          d. Usage and traffic data, network interactions, and device motion data.

• Audio, Video, or Sensory Data – We may collect audio, video, or sensory data in specific situations, such as:

          a. Security camera recordings when you visit our stores.

          b. Sensory data (e.g., scent, touch, or product interaction) if you participate in product testing or market research studies.

          c. Call recordings when you contact our Guest Support team for customer service.

• Geolocation Data – We may collect precise or approximate location data in accordance with your device settings and permissions. While enabling location services is optional, some features may require geolocation access (e.g., finding a nearby store). If you choose not to share location data, you may need to manually enter an address to use certain functionalities.

We use this information to enhance our services, improve security, personalize your experience, and ensure seamless interactions across different devices and platforms. Your personal data is processed in accordance with this Privacy Policy.

Automated Data Collection and Use of Cookies

We collect personal information through automated technologies and cookies when you visit our website, use our mobile applications, open an email, or interact with our advertisements. These technologies help us analyze trends, manage our digital platforms, enhance user experience, and deliver relevant content and services.

A. How We Collect Data Automatically

When you access our website or mobile applications, we automatically generate log files and use data collection technologies such as cookies, beacons, tags, software development kits (SDKs), and scripts. These technologies allow us and our third-party service providers to track user interactions, measure engagement, and gather demographic insights. They help us understand website and app usage, optimize performance, personalize user experiences, and improve security.

Like many websites, we use cookies to power and improve our site and services. This includes remembering your actions and preferences, running analytics, and better understanding user interactions with our services. These functions are essential to our legitimate business interests in administering, improving, and optimizing our digital platforms. We may also permit third-party service providers and partners to use cookies on our site to tailor services, products, and advertisements both on our site and across other platforms.

B. What Are Cookies and How We Use Them

Cookies are small text files stored on your computer or mobile device when you visit a website. They enable websites to recognize your device, remember preferences, and provide a more seamless browsing experience. Cookies also facilitate analytics, improve website functionality, and support advertising efforts.

We use the following types of cookies on our website:

• Essential Cookies – Required for the core functionality of our website and applications. These cookies cannot be disabled in our systems, and blocking them may affect the proper operation of our services.

• Performance and Functional Cookies – Used to track visits, traffic sources, and user interactions, allowing us to analyze website performance and improve functionality. These cookies help us determine the most and least popular pages and features.

• Targeted Advertising Cookies – Placed by our advertising partners to build a profile of your interests and display relevant ads on our website and other sites. For details on how to opt out, see the Your Options and Legal Disclosures section.

• Social Media Cookies – Enable sharing via social media platforms such as Facebook, LinkedIn, Pinterest, Instagram, and Twitter. These platforms may use the collected data to personalize advertising.

Additionally, for details on the cookies used in connection with Shopify, which powers our store, please refer to Shopify’s Cookie Policy.

C. Managing Cookie Preferences

Most web browsers accept cookies by default, but you can adjust your browser settings to block or delete cookies at any time. Please note that restricting cookies may impact your browsing experience and limit access to certain website features. Blocking cookies may also not fully prevent data sharing with third parties, such as advertising partners.

While some browsers allow users to send "Do Not Track" (DNT) signals, our website does not currently respond to such signals. For more information on DNT settings, visit All About DNT.

By continuing to use our website and services, you consent to the use of cookies and automated tracking technologies as described in this Privacy Policy.

 

How We Share and Disclose Your Personal Information

We may share and disclose your personal information with third parties in certain circumstances, including for contract fulfillment, legitimate business operations, marketing, compliance, and legal purposes. We take the privacy and security of your data seriously and implement appropriate safeguards to protect it. The table below provides an overview of how we share your information and with whom.

A. Categories of Personal Information We Share

Data Category	Shared With Service Providers	Shared With Third Parties
Identifiers (e.g., name, email address, physical address, phone number, online identifiers such as usernames or social handles)	Shared with logistics and fulfillment providers, electronic infrastructure providers, marketing and advertising partners, data analytics, and security providers.	Shared with advertisers, marketing partners, and payment processors.
Personal Characteristics (e.g., clothing size, self-identified gender, age)	Shared with marketing, advertising, and data analytics providers.	Shared with advertisers and marketing partners.
Commercial Information (e.g., payment information, purchasing history, product interests, product reviews, estimated income)	Shared with electronic infrastructure providers, marketing and advertising partners, data analytics, and security providers.	Shared with advertisers, marketing partners, and payment processors.
Internet and Network Activity (e.g., IP address, location data, device ID, browsing history)	Shared with electronic infrastructure providers, marketing and advertising partners, data analytics, and security providers.	Shared with advertisers, marketing partners, and payment processors.
Images, Audio, Video, and Social Media Posts	Shared with electronic infrastructure providers, marketing and advertising partners, data analytics, and security providers. May also be shared publicly with your permission (e.g., reviews).	Shared with advertisers and marketing partners.
Education, Professional, or Employment Information	Shared with electronic infrastructure providers, marketing and advertising partners, data analytics, and security providers.	Shared with advertisers and marketing partners.
Communications with You (e.g., email, chat logs)	Shared with logistics and fulfillment providers, electronic infrastructure providers, data analytics, and security providers.	Not typically shared with third parties.
Inferences Drawn from Other Information	Shared with electronic infrastructure providers, data analytics, and security providers.	Shared with advertisers and marketing partners.

B. Circumstances in Which We Disclose Personal Information

We may disclose personal information to third parties under the following circumstances:

• With Service Providers – We share information with third parties who provide services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.

• With Business and Marketing Partners – We may share data with business and marketing partners to provide services, target advertisements, and enhance user experience. Our partners will handle your information in accordance with their own privacy policies.

• At Your Direction or With Your Consent – When you request that we disclose your information to third parties (e.g., shipping products, using social media widgets, or login integrations).

• Within Our Corporate Group – Shared among affiliates and corporate entities in the legitimate interests of operating a successful business.

• During Business Transactions – In the event of a corporate merger, acquisition, sale, restructuring, or bankruptcy, personal information may be transferred as part of the transaction.

• To Comply with Legal Obligations – We may disclose information when required by law, including responding to subpoenas, search warrants, legal claims, regulatory requests, or to enforce our terms of service.

• To Protect Rights and Security – Shared when necessary to prevent fraud, protect the integrity of our services, enforce legal agreements, and safeguard our users and business.

C. Data Disclosure in the Past 12 Months

In accordance with our data-sharing practices, we have disclosed the following categories of personal information in the past 12 months:

• Identifiers – Contact details, order information, and account details.

• Personal Information Categories Under the California Customer Records Statute – Basic contact details and order/account information.

• Commercial Information – Order details, shopping behavior, and customer support interactions.

• Internet and Network Activity – Usage data, browsing activity, and engagement metrics.

• Geolocation Data – Location inferred through IP address or other technical measures.

These categories of data were disclosed to vendors and service providers, business and marketing partners, affiliates, and payment processors for the purposes outlined above.

D. Data Protection and Security

We implement physical, technical, and administrative safeguards to protect your personal information. This includes encryption, anonymization, and access controls to minimize exposure and unauthorized use. However, security also depends on you.

• Protect Your Passwords – If your account requires a password, do not share it with others. Using the same password across multiple sites increases your risk.

• Beware of Phishing Scams – Fraudsters may attempt to impersonate us to obtain your data. We will never ask for your password via email, chat, link, phone, or in person.

E. Sensitive Personal Information

We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.

By continuing to use our services, you acknowledge and accept our data-sharing practices as outlined in this Privacy Policy.

 

Targeted Advertising Partners

We collaborate with third-party advertising networks and marketing partners to deliver interest-based advertisements across websites and mobile applications. To support these efforts, we may share certain personal information, including identifiers, commercial information, contact preferences, demographic details, location or geolocation data, internet and electronic network activity, and inferred data.

Our advertising and analytics partners use various tracking technologies, such as cookies, web beacons, software development kits (SDKs), device identifiers, and similar tools, to collect information about your interactions with our websites, apps, and other digital platforms. This includes:

• Your IP address, device identifiers, and browser type

• Your mobile network and internet service provider

• Pages viewed, links clicked, and time spent on our services

• Conversion tracking and engagement metrics

These partners use the collected data to:

• Deliver personalized ads that align with your interests and browsing behavior

• Analyze content engagement and measure advertising effectiveness

• Track user interactions across multiple devices to create a cohesive user profile

• Improve marketing strategies by identifying trends and customer preferences

Additionally, some of our advertising partners convert your email address into a unique identifier that cannot personally identify you. This hashed identifier enables us to deliver more relevant ads to you across the web and mobile applications without directly sharing your personal email address.

We may also disclose other automatically collected information at our discretion, which third parties may use for their own advertising, marketing, and analytical purposes.

For more details on how you can manage your advertising preferences and opt out of targeted advertising, please refer to the "Your Options and Legal Disclosures" section of this Privacy Policy.

 

Third-Party Analytics, Websites, and Links

We use third-party analytics services, including Google Analytics, to gain insights into how customers interact with our website and applications. These tools help us improve functionality, enhance user experience, and optimize our digital platforms. If you wish to opt out of Google Analytics data collection, you can do so by visiting Google Analytics Opt-Out.

Our website may also contain links to third-party websites, platforms, or services that operate independently from us. These external sites have their own privacy and security policies, which we encourage you to review before providing any personal information. We do not control, endorse, or guarantee the accuracy, completeness, or security of content on these third-party platforms.

Additionally, information you share in public or semi-public spaces, including third-party social media platforms, may be visible to other users without limitation. We are not responsible for how such information is used by third parties. The inclusion of third-party links on our site does not imply an endorsement of their content, owners, or operators unless explicitly stated within our services.

By using our website, you acknowledge that interactions with third-party platforms are at your own discretion and subject to their respective privacy policies.

 

Sharing Customer Feedback

We appreciate when customers share feedback about our products and services. If you ask a question about a product, respond to a product-related inquiry, or submit an online review (including photos), please be aware that this feedback may be publicly shared and used by us on our websites or apps without compensation or attribution. Please see our Terms and Conditions for more information.

 

Ads on Other Sites

We want to communicate with you where it’s most convenient. We may share your contact information with other companies so we can reach you on their sites or social channels. If you provide your data directly to third parties (such as Google or Facebook), their data policies will apply, not ours. We also purchase ads on other sites, and while we do not always share your data, you may still see our ads based on their placement strategies, which we do not control.

 

Children’s Privacy

Our services are not intended for use by children, and we do not knowingly collect personal information from individuals under the age of 13. If we become aware that we have inadvertently collected data from a child under 13, we will take reasonable steps to delete it and ensure it is not used for any purpose, except where necessary to protect the safety of the child or others as required or permitted by law. If you are a parent or guardian and believe your child has provided us with personal information, please contact us using the details provided below to request its deletion.

For individuals under 18, you may request the deletion of personal data that you have provided to us through our website by contacting us via email. While we will make reasonable efforts to honor such requests, please note that deletion does not guarantee the complete and irreversible removal of all data from our systems.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share” personal information of individuals under 16 years of age, as defined by applicable law.

 

Business Transfers

In the event of a merger, acquisition, restructuring, sale of assets, or other business transaction, Colorfulworld may sell, transfer, or otherwise disclose some or all of its business operations, assets, or interests to a third party. As part of such a transaction, personal data collected through our services may be disclosed to potential or actual acquiring entities and could be included as a transferred asset. We will take appropriate measures to ensure that any such transfer is conducted in accordance with applicable privacy laws and that your personal information remains protected.

 

Do Not Track

"Do Not Track" (DNT) is a privacy setting available in some web browsers that allows users to indicate a preference to opt out of tracking by websites and online services. However, at this time, the World Wide Web Consortium (W3C) has not established a universal standard for how websites should recognize or respond to DNT signals. As a result, Colorfulworld does not currently recognize, process, or comply with DNT signals or similar mechanisms.

We utilize analytics systems, service providers, and advertising networks that may collect and process personal data about your online activities over time and across third-party websites and services. These third-party providers may share aggregated or anonymized insights with us to improve our services, measure website performance, and enhance targeted advertising.

For more details on how we collect and use data, as well as how you can manage your preferences, please refer to our Cookie Policy and the Your Rights and Legal Disclosures section of this Privacy Policy.

 

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

The duration for which we retain your personal information depends on various factors, including whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

 

Third-Party Digital Businesses and Data Collection

Certain third-party digital businesses ("Third-Party Digital Businesses") may use cookies, web beacons, and other tracking technologies to collect and process your personal information when you interact with our Services. This may include digital activity data, such as:

• Cookie ID, IP address, online identifiers, and browsing activity.

• Internet or other electronic network activity information.

We recognize that granting access to personal information to these third-party entities could be considered a "Sale" or "Share" under some state privacy laws. As a result, we treat such information—when third-party businesses are not strictly acting as our Service Providers, Contractors, or Processors—as subject to a Do Not Sell / Share / Target opt-out request.

If you submit an opt-out request, we will not Sell your personal information, Share it for Cross-Context Behavioral Advertising, or process it for Targeted Advertising.

 

Do Not Sell / Share / Target

Under various state privacy laws, the definitions of "Selling" personal information vary, and certain states require businesses to provide opt-out options for these activities. California law also provides an opt-out for "Sharing" personal information used in Cross-Context Behavioral Advertising (the use of personal information from different businesses or services for targeted ads). Additionally, other states offer an opt-out for Targeted Advertising.

Colorfulworld may Sell or Share your personal information and/or use it for Targeted Advertising, as defined under applicable state privacy laws. However, we provide consumers with a single opt-out option that covers Sale, Sharing, and Targeting across all state-mandated opt-outs. We do not believe that we currently "sell" personal information under Nevada law, but we do provide Nevada consumers with the ability to opt out of Targeted Advertising.

 

Opt-Out for Personal Information

At this time, Colorfulworld’s website does not offer an automated opt-out function. However, you can opt out of receiving promotional emails by using the unsubscribe link in our marketing emails or by contacting us directly to request removal from our marketing lists.

We do not currently provide an opt-out tool for Sale, Sharing, or Targeted Advertising. However, if such a tool becomes available in the future, consumers will be able to manage their preferences accordingly.

To ensure your preferences remain effective, please note:

• Opt-out requests must be made separately for each website or app you visit, each browser you use, and each device you access.

• If you clear or block cookies, your preferences may be reset, and you may need to opt out again.

• If you use ad-blocking software, our cookie banner may not appear, and you may need to adjust your settings manually.

For more information on how to manage third-party digital tracking, please refer to our Cookie Policy.

 

Personal Information Disclosures That Are Not Considered a Sale or Share

Certain disclosures of your personal information are not considered a Sale or Share, including when:

• You request us to disclose your personal information to a third party.

• We comply with a Consumer Rights Request that you submit.

• We share information within Colorfulworld’s affiliated entities or as part of a corporate transaction (e.g., merger, acquisition, restructuring).

• Disclosures are required or permitted by law, such as in response to a subpoena, court order, or regulatory request.

 

Your State Privacy Rights

The privacy rights available to you depend on the state in which you reside and are subject to applicable state privacy laws. If you are a resident of California, Colorado, Connecticut, Utah, Texas, Montana, New Jersey, New Hampshire, Nebraska, Delaware, Nevada, Oregon, or Virginia, please review the section attached in our file for details on your privacy rights.

For residents of other states with privacy regulations, your rights may include:

• Right to Access / Know – The right to confirm whether we are processing your personal data and to access the categories of personal data we have collected and processed about you.

• Right to Obtain a Copy / Data Portability – The right to request a copy of your personal data in a portable and readily usable format.

• Right to Delete – The right to request deletion of personal data that we have collected from or about you, subject to legal exceptions.

• Right to Correct – The right to request correction of inaccurate personal data.

• Right to Restrict Processing – The right to limit or restrict the processing of your personal data in certain circumstances.

• Right to Withdraw Consent – The right to withdraw your consent to process personal data at any time.

• Right to Opt-Out – The right to opt out of Targeted Advertising, Sale, and Profiling in decisions that produce significant effects on you.

• Right to Appeal – If we deny your privacy request, you may appeal our decision.

 

Targeted Advertising and Data Use

We use cookies and other tracking technologies to display targeted advertisements about our products and services across non-affiliated websites, applications, and online services. Under certain state privacy laws, this constitutes "targeted advertising" and may be considered a "sale" of personal data to third-party advertisers and analytics providers. These third parties may track your online activities over time and across different websites to create a profile of your interests and deliver personalized ads.

We do not use personal data for automated profiling that produces legal or similarly significant effects concerning individuals.

 

How to Exercise Your Rights

You may exercise your privacy rights by contacting us at:

📧 Email: welcome@colorfulworldelephantlight.com

To comply with your request, we may verify your identity using information we have on record (e.g., email address, account details). If you are submitting a request on behalf of someone else, you may be required to provide proof of authorization.

If we decline your request, you may appeal our decision by replying directly to our denial or by emailing us at welcome@colorfulworldelephantlight.com.

If you wish to opt out of targeted advertising, you can:

• Unsubscribe from promotional emails by clicking the unsubscribe link in our marketing emails.

• Contact us directly at welcome@colorfulworldelephantlight.com to request removal from our marketing lists.

For more details on how we collect, use, and share personal data, please refer to our Cookie Policy and other relevant sections of this Privacy Policy.

 

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below.

If you are not satisfied with our response to your complaint, you may have the right to appeal our decision depending on where you live. You can do so by contacting us using the details provided below or by lodging a complaint with your local data protection authority.

Email: welcome@colorfulworldelephantlight.com 

International Use

Colorfulworld exclusively sells products to residents of the United States. Accordingly, all personal data collected through our services is stored, processed, and maintained in the United States or in other jurisdictions where we engage third-party service providers to support our business operations.

If you access our services from outside the United States, you acknowledge and consent to the transfer, processing, and storage of your personal data in the United States. The data protection laws in the United States may differ from those in your country of residence, and your personal information may be subject to access by United States law enforcement, regulatory authorities, and national security agencies, as permitted by applicable law.

 

Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons. Any updates will be posted on the site, and the "Last Updated" date will be revised accordingly. Additionally, we will take any necessary steps required by applicable law to notify you of significant changes.

Last Updated: March 1, 2025.

 

U.S. State Privacy Laws

This Privacy Policy complies with the following U.S. state privacy laws:

• California Consumer Privacy Act (CCPA)

• Virginia Consumer Data Protection Act (VCDPA)

• Colorado Privacy Act (CPA)

• Connecticut Act Concerning Personal Data Privacy and Online Monitoring (CTDPA)

• Utah Consumer Privacy Act (UCPA)

• Oregon Consumer Privacy Act (OCPA)

• Texas Data Privacy and Security Act (TDPSA)

• Montana Consumer Data Privacy Act (MTCDPA)

• Delaware Personal Data Privacy Act (DPDPA)

• New Jersey Data Protection Act (NJPDA)

• Iowa Data Protection Act (IDPA)

• Nebraska Data Privacy Act (NDPA)

• New Hampshire Privacy Act (NHPA)

 

Contact Information

For any questions or concerns regarding our Privacy Policy, please contact us at:  📧 Email: welcome@colorfulworldelephantlight.com

Official Company Details:

• Company Name: XIANGYUGUANG TRADING LIMITED

• Email: welcome@colorfulworldelephantlight.com

• Business Registration Number: 76639439

• Registered Business Address: Room 9042, 9th Floor, Block B, China-America Center, 15-17 Hing Yip Street, Kwun Tong, Hong Kong

We encourage you to reach out to us if you require further clarification regarding our Terms of Service or any other policies.